Your Trusted Brand Identity Agency for Creative Design
At Rhetoric Group, we are a brand identity agency that specializes in providing high-quality brand identity design services. Our goal is to help businesses build strong brands by creating clear and consistent brand images that resonate with their target audience.
We take a comprehensive approach to brand identity design that includes logo design, color palette selection, and typography. Our team of experienced designers works closely with our clients to understand their communication needs, design brief, and target audience to develop a strategy that effectively communicates their brand message. We are committed to providing our clients with expert guidance and education on the importance of brand identity and design, and how it can positively impact their business.
Cases Brand Identity Design Services are Essential for Businesses
Values & personality
If you want your brand to stand out from the competition, it’s important that its
identity is unique and relatable—so your target audience can understand what makes it special.
Create a unique brand
To succeed as a business, it’s important to differentiate your product from competitors. One way you can do this is by creating a brand identity that stands out among similar products.
Brand positioning
You need to position your brand and create loyalty among customers. If you want to build a successful business, it’s important that you understand who will use your products or services (your target market) and what they value.
Our Approach
As a brand Identity agency, we help companies to build a strong brand that allows them to easily market complex products. Our approach results in unique, professional brands representative of the company’s values and personality.

Brand Identity & Design Process
- Moodboard creation
- Logotype concept
- Color palette & brand typography
- Visual guidelines
Moodboard Creation
Moodboard Creation
A moodboard is a visual tool used to gather and organize inspiration for your brand identity. We create a custom moodboard that captures the essence of your brand, including color schemes, typography, imagery, and other design elements.
Logotype Concept
Logotype Concept
The logotype is the graphical representation of your brand's name. We use the moodboard as inspiration to develop a custom logotype concept that captures the essence of your brand and resonates with your target audience.
Color Palette and Brand Typography
Color Palette and Brand Typography
The color palette and brand typography are crucial elements of your brand identity. We carefully select a color palette and typography that aligns with your brand's personality and values, while also ensuring legibility and consistency across all platforms.
Visual Guidelines
Visual Guidelines
Once we have finalized your brand identity elements, we create a set of visual guidelines that serve as a reference for the consistent application of your brand across all channels. This includes guidelines for logo usage, typography, color usage, imagery, and more. These guidelines ensure brand consistency and maintain the integrity of your brand identity.
What you get from us
Creation of Brand Identity helps build a strong brand that allows you to easily market unique and complex products. A visual guide for marketing is created as a result of our work with our client.
Basic identity
- Logotype
- Basic guides
- Social media
- Business cards
Additional options
- Google docs template
- Google slides template
- Email signature
- Notebooks
Frequently Asked Questions
Brand identity design is the process of creating a visual representation of a company’s brand, and a brand identity agency specializes in providing expert guidance and design services to help businesses create a cohesive and recognizable brand image.
Brand Identity Design Services are important for businesses because they help create a consistent and recognizable brand image that resonates with their target audience. A strong brand identity can increase brand awareness and help businesses stand out from the competition.
Rhetoric Group offers a comprehensive range of Brand Identity Design Services, including logo design, color palette selection, typography, and other design elements that help businesses create a cohesive and effective brand image.
The length of the brand identity design process can vary depending on the scope of the project, but with the help of a brand identity agency, it typically takes several weeks to a few months to complete.
The cost of Brand Identity Design Services can vary depending on the scope of the project and level of complexity involved. Rhetoric Group works with clients to develop customized pricing based on their specific needs.
Yes, a brand identity agency like Rhetoric Group can help create a brand identity from scratch. Our experienced designers can work with you to develop a brand image that aligns with your business goals and resonates with your target audience.
A brand identity agency like Rhetoric Group determines the target audience for a brand identity by conducting market research and analyzing data to identify key demographic and psychographic factors that are relevant to the client’s business.
We use a comprehensive style guide to ensure brand consistency across all design assets. This style guide outlines the color palette, typography, imagery, and other design elements that make up your brand identity. We also provide ongoing support to help our clients maintain consistency in their branding efforts.
At Rhetoric Group, we pride ourselves on our creativity, strategy, and attention to detail when it comes to branding and design. Our team has a track record of delivering exceptional results for clients across a variety of industries, and we are committed to staying on the cutting edge of design trends and technology.
To get started with Rhetoric Group’s Brand Identity Design Services, contact us to schedule a consultation. We will work with you to develop a customized strategy that meets your specific business needs and goals.